QR CODES AND URL SHORTENERS
If you’d like a QR Code for your design, I would have once said… ‘WTF why?’
I used to think QR Codes were a bit of a joke, only now with Covid I have used, and see how useful they are (within reason) and even created a few lately, all within Indesign CC.
However, do look out for QR Code scams, sticker overlays, and no need to scan a QR Code online - why would you need to? DON’T, unless for 2 step verification on a secure site, which I’ve read is another topic of debate.
QR Codes a great for long URL’s (or to accompany the URL), example of long URL:
https://www.concretecreative.co.nz/work/pegasus-bay
Admittedly concretecreative.co.nz is bloody long, concrete not available have others, long story.
However QR Codes, have disadvantages. One disadvantage needing a device to scan it, though a URL should be near it - manual entry. Or use a URL shortener. like BITLY, the long URL above becomes…
Not very rememberable, though they can track performance. Twitter shortens URLs for Tweets, Bitly, and many others… I’ll leave it to Stacey McLachlan from Hootsuite explain: 12 of the Best Link Shorteners That Aren’t the Google URL Shortener
